Whitepapers Archive - Tulip https://www.tulip.com/whitepapers/ Powering the Connected Store Thu, 10 Oct 2024 21:22:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.tulip.com/wp-content/uploads/2021/10/favicon-150x150.png Whitepapers Archive - Tulip https://www.tulip.com/whitepapers/ 32 32 Tulip Clienteling Benchmark Report: A channel-by-channel analysis of how retailers drive ROI https://www.tulip.com/whitepapers/tulip-clienteling-benchmark-report/ Thu, 10 Oct 2024 19:45:33 +0000 https://www.tulip.com/?post_type=whitepapers&p=23079 The world’s most iconic retailers leverage clienteling to build personal connections with customers and boost conversion rates and sales values. This comprehensive report draws insights from retailers with physical locations in more than 39 countries, ranging in size from boutique chains to multinational brands. The key takeaway of the report is how clienteling communications—that is, […]

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The world’s most iconic retailers leverage clienteling to build personal connections with customers and boost conversion rates and sales values.

This comprehensive report draws insights from retailers with physical locations in more than 39 countries, ranging in size from boutique chains to multinational brands.

The key takeaway of the report is how clienteling communications—that is, hyper-personalized, associate-led communications to customers— surpass corporate marketing sales strategies across multiple categories, such as number of sales transactions and transaction order values.

The report showcases how the world’s most iconic brands utilize clienteling to boost sales and achieve higher order values, enabling you to benchmark your sales performance and communication strategies.

Here are just a few of the insights you’ll get:

  • Sales from associate-led communications have 136% higher AOV than average store sales
  • Associate-led communications have a 5-15% conversion rate, while corporate communications have 2-5%
  • The communication channels with the highest conversion into sales
  • The communication channels that result in the highest value sales
  • The most popular communication channels around the world

 

With these insights, you gain practical takeaways that you can incorporate into your strategy.

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The new look of retail customer engagement https://www.tulip.com/whitepapers/the-new-look-of-retail-customer-engagement/ Wed, 17 Jul 2024 16:11:37 +0000 https://www.tulip.com/?post_type=whitepapers&p=22842 Personalization, communication, and insights in modern retail Modern consumers demand more personalized shopping experiences. This whitepaper explores the power of retail systems that give you more— more personalization, more human communication, and better insights— and can make this demand a reality. Through 3 compelling case studies, you’ll gain insight into how 3 different retailers use […]

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Personalization, communication, and insights in modern retail

Modern consumers demand more personalized shopping experiences.

This whitepaper explores the power of retail systems that give you more— more personalization, more human communication, and better insights— and can make this demand a reality.

Through 3 compelling case studies, you’ll gain insight into how 3 different retailers use innovative retail tech to achieve impressive results on their customer engagement efforts. 

You’ll learn how to:

  • Streamline personalization in retail at scale
  • Efficiently outreach customers where they’re at
  • Use data to drive operational excellence

 

Read the full whitepaper now.

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The future of retail technology https://www.tulip.com/whitepapers/future-of-retail-technology/ Tue, 23 Jan 2024 18:38:21 +0000 https://www.tulip.com/?post_type=whitepapers&p=22206 Retail solutions for the industry’s top trends and challenges Navigating a retail landscape that has been impacted by economic and political unrest, rapidly evolving technology, and new customer trends is difficult to say the least. Customers are more discerning on purchases, less loyal to brands, and have higher expectations than ever before. So, how can […]

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Retail solutions for the industry’s top trends and challenges

Navigating a retail landscape that has been impacted by economic and political unrest, rapidly evolving technology, and new customer trends is difficult to say the least.

Customers are more discerning on purchases, less loyal to brands, and have higher expectations than ever before.

So, how can retailers keep up?

This eBook outlines the future of retail technology that will serve as a guide as you navigate the industry’s top trends and challenges throughout the year to help better prepare you for whatever may come next.

Highlights include:

  • The current state of retail
  • How to perfect the in-store experience
  • The role of modern POS and cloud-based clienteling solutions in CX
  • How to make next-gen tech work for your business

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5 questions to ask before investing in line-busting tech for retailers https://www.tulip.com/whitepapers/5-questions-before-investing-in-line-busting-tech/ Tue, 07 Nov 2023 14:28:55 +0000 https://www.tulip.com/?post_type=whitepapers&p=21343 How top retailers navigate retail’s busiest seasons Retail’s busiest seasons are a headache— the crowds are overwhelming, the lines are long, and the pressure is on to make sales.  Despite the chaos, some retailers seem to thrive. How? Retail Consulting Partners found that 42% of retailers leverage mobile POS which alleviates the long lines caused […]

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How top retailers navigate retail’s busiest seasons

Retail’s busiest seasons are a headache— the crowds are overwhelming, the lines are long, and the pressure is on to make sales. 

Despite the chaos, some retailers seem to thrive. How?

Retail Consulting Partners found that 42% of retailers leverage mobile POS which alleviates the long lines caused by heavy store traffic. 

But with so many options on the market it can be hard to know where to start with mobile tech. 

This short whitepaper covers the 5 questions you need to ask yourself before investing in line-busting tech.

Highlights include:

  • How mobility enables you to stay by the customers’ side
  • How to leverage mPOS for omnichannel operations
  • How to ensure smooth integration with existing systems
  • Why choosing an intuitive UI matters

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24th Annual POS & Customer Engagement Report https://www.tulip.com/whitepapers/24th-annual-pos-customer-engagement-report/ Tue, 10 Oct 2023 14:58:35 +0000 https://www.tulip.com/?post_type=whitepapers&p=21302 Weather The Storm: What’s Retailing Without a Challenge? Retailers continue to wrestle with ongoing supply chain issues, economic concerns, inflation, bloated inventories, a constricting workforce, and increased levels of returns.  Amid this uncertainty, agility is paramount and leading retailers are pivoting to be prepared for the ever demanding and changing aspects of retail. The point […]

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Weather The Storm: What’s Retailing Without a Challenge?

Retailers continue to wrestle with ongoing supply chain issues, economic concerns, inflation, bloated inventories, a constricting workforce, and increased levels of returns. 

Amid this uncertainty, agility is paramount and leading retailers are pivoting to be prepared for the ever demanding and changing aspects of retail.

The point of sale (POS) system remains an integral piece and consistent link behind many retailer’s strategies to keeping agile in a volatile retail environment.

Retail Consulting Partner’s 24th annual POS & Customer Engagement Report surveyed North America’s top retailers and explores the themes of the evolving store and the leading retail trends that are driving customer engagement, in-store experience, digitalization, and in-store technology.

In this report, you’ll learn about:

  • Top business, customer engagement, and POS priorities
  • The current state of store technology
  • Reducing omnichannel fulfillment friction
  • Enabling mobility for store associates
  • The impact of AI in retail

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2023 Store Operations Benchmark Survey https://www.tulip.com/whitepapers/2023-store-operations-benchmark-survey/ Tue, 26 Sep 2023 18:31:34 +0000 https://www.tulip.com/?post_type=whitepapers&p=21288 Retailers tackle workforce challenges by embracing new technologies Store associates are the key to improving in-store experiences. They are the ones who interact with customers and make sure that they have a positive experience.  However, store associates are quitting at record rates. Why? Tulip and Retail TouchPoints surveyed 120+ retail executives to find out. The […]

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Retailers tackle workforce challenges by embracing new technologies

Store associates are the key to improving in-store experiences. They are the ones who interact with customers and make sure that they have a positive experience. 

However, store associates are quitting at record rates. Why?

Tulip and Retail TouchPoints surveyed 120+ retail executives to find out.

The 12th annual Store Operations Benchmark Report identifies key trends and challenges facing the retail industry including:

  • Hiring and retaining associates
  • How store operations budgets are allocated
  • Investing in mobile technology
  • Measuring omnichannel profitability and performance

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The next-gen approach to addressing customer pain points https://www.tulip.com/whitepapers/next-gen-approach-to-customer-pain-points/ Tue, 22 Aug 2023 15:28:18 +0000 https://www.tulip.com/?post_type=whitepapers&p=21178 How to turn frustration into delight Satisfying modern consumers requires more than just delivering high-quality products. An overwhelming 88% of consumers worldwide now regard their experience with a brand as equally vital as the products themselves. Step up your game with next-gen solutions that can transform your retail business into an unmatched customer-centric powerhouse.  By […]

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How to turn frustration into delight

Satisfying modern consumers requires more than just delivering high-quality products. An overwhelming 88% of consumers worldwide now regard their experience with a brand as equally vital as the products themselves.

Step up your game with next-gen solutions that can transform your retail business into an unmatched customer-centric powerhouse. 

By investing in innovative technology, you can craft superior customer experiences, boost conversion rates, increase average ticket sizes, and nurture long-lasting customer relationships.

This whitepaper explores the evolution of the modern consumer and the essential shifts in retail strategy that will make all the difference for your business.

You’ll learn how to:

  • Embrace Customer-Centricity: Understand the critical transition from product-centric to customer-centric retailing and how it can set your business apart.
  • Address Customer Pain Points: Uncover the power of identifying and resolving customer pain points to create truly memorable experiences that keep customers coming back.
  • Build Lasting Relationships: Learn how to transition from mere selling to nurturing authentic, long-term relationships with your valued customers.
  • Unleash Store Potential: Discover how next-gen solutions can unlock the full potential of your stores, empowering your business to thrive in the digital age.

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The retailer’s guide to in-store customer experience https://www.tulip.com/whitepapers/retailers-guide-to-in-store-customer-experience/ Tue, 25 Jul 2023 17:14:03 +0000 https://www.tulip.com/?post_type=whitepapers&p=21159 Implementing the right technology to enhance the customer experience Success in today’s rapidly evolving retail landscape is contingent upon delivering an exceptional and personal customer experience.  This guide is designed to help you critically evaluate your current retail customer experience, as well as in store systems and how it impacts your business performance, and more […]

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Implementing the right technology to enhance the customer experience

Success in today’s rapidly evolving retail landscape is contingent upon delivering an exceptional and personal customer experience. 

This guide is designed to help you critically evaluate your current retail customer experience, as well as in store systems and how it impacts your business performance, and more importantly, your customers’ journey.

This comprehensive audit will guide you through six key areas of your store, including:

  • Personalized experiences that foster lasting customer relationships
  • In-store technology that enhances store ambiance
  • Frictionless checkout that prioritizes customer needs
  • Multichannel customer communication that promotes consistent engagement
  • Efficient fulfillment that adapts to evolving customer expectations
  • Real-time insights that shape effective and actionable business strategies

Let this guide be your go-to resource, equipping you with the knowledge to make informed decisions and maximize your retail success.

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The ultimate guide to buying a retail POS https://www.tulip.com/whitepapers/ultimate-guide-to-buying-retail-pos/ Tue, 02 May 2023 12:45:22 +0000 https://www.tulip.com/?post_type=whitepapers&p=20984 Choosing the point of sale with the functionality that’s right for your business In the current retail landscape, simply having a retail footprint is no longer enough. Stores today need to be equipped as omnichannel experience hubs in order to keep up with the expectations of today’s knowledgeable and tech-savvy consumer. That starts with your […]

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Choosing the point of sale with the functionality that’s right for your business

In the current retail landscape, simply having a retail footprint is no longer enough. Stores today need to be equipped as omnichannel experience hubs in order to keep up with the expectations of today’s knowledgeable and tech-savvy consumer.

That starts with your POS.

But, before choosing a POS or even a vendor, you need to really look at what your business needs. Meeting customer expectations as well as the nuances of your business will look different for every retailer. Evaluating which choices are best for your business is the key to success in the current retail landscape.

This whitepaper takes a deep dive into the four foundations of the next-gen POS, and the role each one plays in supporting the modern retail experience.

What you’ll learn:

  • How modern POS systems enable true omnichannel retail, allowing retailers to provide a seamless customer experience across various channels.
  • How cloud-based POS systems offer retailers a competitive edge in an industry that is constantly evolving, and the benefits of leveraging cloud technology for efficient operations and improved scalability.
  • What the unique challenges faced by enterprise-scale retailers are and how next-gen POS solutions can meet the demands of large-scale retail operations.
  • Why an intuitive and appealing UI is essential for creating an immersive and satisfying in-store experience for customers while boosting customer engagement and loyalty.

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Clienteling Grows Up https://www.tulip.com/whitepapers/clienteling-grows-up/ Tue, 20 Dec 2022 19:34:37 +0000 https://www.tulip.com/?post_type=whitepapers&p=20557 How retailers of all kinds are leveraging tech to deliver one-to-one personalization This report, written in partnership with Retail Touchpoints, takes a deep dive into the changing world of physical retail and the necessary role clienteling plays in creating the in-store experience. Advances in mobile technology, machine learning, and artificial intelligence make it possible for […]

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How retailers of all kinds are leveraging tech to deliver one-to-one personalization

This report, written in partnership with Retail Touchpoints, takes a deep dive into the changing world of physical retail and the necessary role clienteling plays in creating the in-store experience.

Advances in mobile technology, machine learning, and artificial intelligence make it possible for retailers to offer extremely personalized, high-touch service at scale.

The most powerful tool for this kind of one-to-one personalization is, of course, a store associate equipped with next-gen tech.

What you’ll learn:

  • How to centralize and then contextualize consumer data
  • How to deploy new technologies intelligently
  • How to arm associates with the tech and training they need

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